The Choices International Foundation supports national initiatives for healthier food choices, maintains the integrity of the programme and represents the programme at an international level. The Choices International Foundation is also the first point of reference for information and research relating to positive front-of-pack nutrition logos and nutritional criteria.
Its objective is to support national programmes that promote healthier food choices by means of reformulation, a front-of-pack logo and consumer education. The national bodies govern the programme implementation and industry participation in the programme individually.
The organization structure shows the independent and equal position of the three divisions of the Foundation: the Board, the science and the industry.