After selling solely traditional play equipment, in 2006 I started to consider a few fundamental questions concerning the sports and playground market, and those it ultimately serves; the children. I asked myself: Why are kids these days so engrossed by TV, mobile phones and the internet? Why do they no longer seem fully satisfied by playing outdoors freely – like I used to be when I was young?
Today, I am incredibly proud to be able to say that we have succeeded in developing 5 high tech interactive play concepts, that meet the demands of today’s world. The concepts have so far been sold in a great variety of countries, and we have quickly become the global market leading company for interactive outdoor play equipment; and we are only getting started!